=  Building Webapps in Europe: Economy, Methodology, and Tips by Nicolas Paton
- How to become rich by the end of the conference

== Nicolas Paton
- Founder of bloogk
- Working with Pierlis

= Building web based apps in Europe is the same as everywhere else

Stats on languages on the Internet:
- 36 % English
- 7% German
- 4% French
- Rest is mainly Asian

150 mio. Americans bought stuff on the Internet in 2003 - much more than 10 mio. in Europe

People are ready to pay for quality web apps

== Business
- What can and can't we do being on the EU market? How to sell?

- Market constraints
- Language issues are good for us
- Every country has differences
	- Tax
	- Support
	- Return rights
	
We can do what has been done in other languages


== Starting on your webapp

Ideas are worthless: When you have that great idea for a killer app, share it

Great execution

Avoid RHP: Programming in Rails as if it was pHP.

Bring to the market a product of great Quality
- Going to Ruby on Rails is a movement towards Quality

First-time: Test-Drive
- Don't do a full-blown app
- Do the most important part
	- That you can test
	- Start to use internally
	- Start to sell
	
Don't go into webapps if you don't have a certain amount of experience
Auto-financing


== Marketing

Knowing your market
- Have a friend that did a cool webapp for french dentists

Don't count only on Web Buzz
- Buzz isn't as strong in European countries as in the US
- In the US, the market is so big, that only a small fragment need to buzz

Hire a business man


== Design
- Web app building methodology
- Execution

Test Driven Development was design

Design is about words
- discovered that doing a fair amount of design